The Challenge
Where the process was broken
Staffer.com launched with no outbound infrastructure and needed pipeline before their first sales hire came on board. The goal was to prove a repeatable GTM motion using automation rather than headcount, and to deliver a documented system the internal team could inherit and operate.
The Solution
What we built
Designed the full outbound and inbound GTM architecture before any sequences ran - ICP, signal stack, enrichment waterfall, and sequence logic
Built a Clay enrichment waterfall specific to staffing and recruitment buyer personas - operations, HR, and finance decision-makers
Integrated job posting signals as the primary trigger: staffing buyers are most receptive during active hiring periods
Delivered a fully documented, transferable system: runbooks, Clay table ownership, and sequence templates the internal team could run independently
Signal Stack
What triggered the system
Results
What the system produced
$1M
Pipeline generated
250
Qualified leads
More case studies
Want results like this?