Endre Thorsdalen
Founder, fjordGTM · Oslo, Norway
It's not your pitch.
It's your process.
I spent years in B2B sales in Oslo - cold calling at Altinget, scaling at Wolt, engineering GTM at Metric. The same pattern kept showing up: companies with great products were losing to competitors with better systems. The pitch was fine. The process was broken.
fjordGTM exists to fix that. We build the signal detection, enrichment, and outreach infrastructure that turns buying intent into booked meetings — automatically, GDPR-compliantly, and faster than any manual sales motion can match.
What the system produces
$2.7M
Pipeline for Marketer.com
2,786 net new leads
$1.1M
Pipeline for Media Access
598 leads, $8.50 CPL
504
Leads for ABEL
From zero GTM motion
$1M
Pipeline for Staffer.com
250 leads, built from zero
The path
From cold caller to GTM engineer
2021 – 2024
BSc Marketing & Sales Management
Kristiania University of Applied Sciences
Studied marketing and sales in Oslo. Spent summers cold calling, learning that most outreach fails not because of bad timing - but bad process.
Dec 2022 – Oct 2024
Account Manager
Altinget.no
Nearly two years in B2B sales at one of Norway's leading political media companies. Built the fundamentals: cold calling, prospecting, pipeline management. Learned what works and what is just noise.
Oct 2024 – Feb 2025
Jr. Sales Manager
Wolt
Joined Wolt's Oslo sales team during a rapid expansion phase. Fast-paced environment, high volume, tight feedback loops on what actually converts.
Feb 2025 – Sep 2025
Account Executive → GTM Engineer
Metric: AI Powered Marketing
Promoted from AE to GTM Engineer in three months. Stopped thinking about outreach as a sales activity and started thinking about it as a systems problem. Built Clay enrichment workflows, automated signal stacks, and multi-channel sequences at Tjuvholmen.
Aug 2025 – Present
Founder
fjordGTM (formerly Revenueflows.io)
Founded fjordGTM to bring operator-grade GTM systems to B2B companies across Oslo and the Nordics. The pitch is irrelevant if your process is broken. The system is everything.
Mar 2026 – Present
Growth Lead
ABEL
Running full GTM across inbound and outbound for ABEL in Oslo - the same signal-based system fjordGTM builds for clients, applied in-house. 504 leads. $150K pipeline added.
The philosophy
Why process beats pitch
Most outreach fails before it starts
The email copy isn't the problem. The timing is wrong, the enrichment is shallow, and the signal that triggered the send was irrelevant. Fix the system before you write the first word.
Automation isn't impersonal
A Clay workflow that reads a prospect's hiring signal, enriches their company with Proff.no data, and writes a personalised first line in 60 seconds is more relevant than a manually crafted email with no context. Relevance is personal. Volume isn't.
Nordic buyers are different
Shorter decision cycles, higher LinkedIn penetration, and a GDPR environment that rewards precision. The tactics that work in US markets don't translate directly. Build for Oslo first — the Nordics follow.