Endre Thorsdalen
Founder, fjordGTM · Oslo, Norway
It's not your pitch.
It's your process.
I spent years in B2B sales in Oslo. From appointment setting as a consultant to account exec, I finally found GTM Engineering at Marketer. After buying an outbound course in 2023, transitioning into GTME was the right path.
But there was one pattern that kept showing up: companies with good products were losing to competitors with better systems. The pitch was fine. The process was broken.
fjordGTM exists to fix that. We have not only built a system that has worked for different industries — we are re-writing the playbook for companies. The 2019 playbook you might be running, that CRM you know is messy, or the AI bubble you know is about to arrive.
fjordGTM has built the playbook, company by company, to make sure you scale healthy and have full AI implementation — not ChatGPT or Co-pilot.
What the system produces
The philosophy
Why process beats pitch
Most outreach fails before it starts
The email copy isn't the problem. The timing is wrong, the enrichment is shallow, and the signal that triggered the send was irrelevant. Fix the system before you write the first word.
Automation isn't impersonal
A Clay workflow that reads a prospect's hiring signal, enriches their company with Proff.no data, and writes a personalised first line in 60 seconds is more relevant than a manually crafted email with no context. Relevance is personal. Volume isn't.
Nordic buyers are different
Shorter decision cycles, higher LinkedIn penetration, and a GDPR environment that rewards precision. The tactics that work in US markets don't translate directly. Build for Oslo first — the Nordics follow.