The Challenge
Where the process was broken
Marketer.com had a strong product and an established brand but no systematic outbound motion. Cost-per-lead was high, lead quality was inconsistent, and the team was spending more time on manual research than on selling. There was no way to separate high-intent accounts from noise.
The Solution
What we built
Built a Clay enrichment workflow processing ICP-targeted accounts with AI-generated personalisation lines based on live company signals
Integrated hiring signal monitoring to detect when target companies were actively expanding their marketing function
Deployed a 4-touch email sequence with LinkedIn warm-up layer, triggered within 90 seconds of a signal firing
Rebuilt full-funnel measurement from CPL to close - identified two drop-off stages that were invisibly killing pipeline
Signal Stack
What triggered the system
Results
What the system produced
$2.7M
Pipeline generated
2,786
Net new leads
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