Media & CommunicationsNordics
Media Access

Media Access

$1.1M

Pipeline generated

598

Leads delivered

$8.50

Cost per lead

Oppsummering

$1.1M pipeline at $8.50 CPL.

Utfordringen

Der prosessen brøt sammen

Media Access needed to reach communications and marketing decision-makers across a fragmented buyer landscape. Paid channels were generating leads at an unsustainable cost-per-lead with weak conversion rates downstream. Manual prospecting was producing inconsistent quality with no repeatable process.

Løsningen

Det vi bygget

1

Identified the highest-signal ICP segments using intent data layering across the target market

2

Built a Clay enrichment waterfall providing verified contact data, firmographic context, and personalisation inputs per account

3

Implemented GDPR-compliant cold email sequences with verified contacts sourced from Cognism

4

Compressed CPL from paid-channel benchmarks to $8.50 through precision ICP targeting and signal-based send timing

Signalstack

Det som trigget systemet

Website intent
LinkedIn engagement
Industry event triggers

Resultater

Det systemet produserte

$1.1M

Pipeline generated

598

Leads delivered

$8.50

Cost per lead

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